Jamaica’s music and language are two major elements that brought prominence to Brand Jamaica on the world stage. Leveraging Brand Jamaica’s equity, Patwa Apparel led by CEO, Founder, recent NCB Capital Quest Finalist, and our mentee, Heneka Watkis-Porter, recently signed the inspirational roots reggae band, Katalys Crew, as the new face of the Jamaican clothing line.
Patwa Apparel, ‘Jamaican messages making the world smile’, merges language with fashion to create an irie Jamaican lifestyle clothing line for the hot, hype and happening.
The companies formalised the brand ambassador agreement recently during an exciting free lunch hour concert at Devon House which the MC&A Team conceptualized.
“I’ve been looking for brand ambassadors for some time with the right synergy for my brand. Based on our strategic plans to take our brands international, it was the right fit and time,” Watkis-Porter shared.