Working in the fields of Marketing and Public Relations can prove to be very difficult for persons not up to the task. Difficulty could be encountered in the form of those whom we need...clients. While there are some who are a pleasure to work with, and take heed to your very helpful guidance, there are others whom will leave you wanting to pull your hair out. But, we must persevere pleasantly to ensure the perfect outcome-mutual business Success!
How often have we been told that the customer/client is always right? Too many times to count! Truth be told, they are NOT.
Let’s say a client comes to you to plan an event. They want to use two colors that look absolutely horrible together and expect you to make it work. What do you do?
I’ll tell you what not to do! Do not just nod and smile! Horrible décor will not only reflect badly on your client, it will also reflect badly on you! You were hired to make the magic happen, create a positively memorable event, therefore, whatever you produce will be branded as your work!
I would suggest presenting numerous color options that would better suit the occasion (it makes no sense to throw out an idea and not have an alternative). Also, explain to your client why you think the colors are a bad move, show them pictures of the stunning events you have done, remind them that they hired you for your expertise and that your only goal is to ensure their function is well choreographed.
Let’s try a different example. A client hires you for your graphic design services –
Client: I want a collage with my logo to the right Graphic artist: Ok! But the logo would probably look better in the middle … Client: No, I think it would look nice to the right. That’s how it has always been done and I want it to remain that way. Graphic artist sends work to client Client: My boss doesn’t like it.
In a case like this, I suggest sending two options. One that the client asked for and another with a few tweaks that you think (as an expert) would look better. Best case scenario, after actually seeing what you had in mind they will choose to go with your favoured design. However, this will not always be the case. Sometimes you have to make the best of a bad situation and work with whatever your clients want without presenting work that might lower your abilities in the eyes of your colleagues and future clients.
Things to Remember 1. You are the expert! Not your client 2. Your name is on the line just as much (if not more) as theirs 3. 8 out of 10 times, clients do not know what they want until you show them (even if they think they know) 4. Have patience with your clients.Very often they have a difficulty expressing their own vision. Remember as well that they too may be under as much pressure as you are to get the job done.